Flight Centre retails model has mainly been focus on it's shop and the customer repeat. The website’s role is to channel the user to call, email or chat to a consultant.
The consultant then will provide a more personal touch on a flight booking and try to add extras.
Introduce an e-commerce platform on the website and the creation of an app. Ultimately increasing bookings and sales.
To deliver usable designs, allowing the user journey to achieve the main purpose which is to buy a flight, choose meals, select a seat, purchase the flight and suggest some possible hotels we can help the customer with.