Repair and Care is a digital product that allows customers who have a broken home appliance to get it fixed while providing long-term insurance.
Introduce an e-commerce platform on the website and the creation of an app. Ultimately increasing bookings and sales.
• The main business goal is to determine why only 10% of the traffic goes to the next screen.
• Does the flow match expectations of the customer?
• Does the user have all the information they need to purchase within the flow?
• Did they understand the product offering?
Support User Testing, pain-point current issues and propose a new progressive checkout and user flow.